Introduction
Losing website visitors right before they convert? You’re not alone.
Did you know that online stores lose a staggering 68% of potential sales due to abandoned shopping carts, on average?
Enter exit-intent technology. In this article, we’ll explore the world of exit-intent plugins for WordPress. We’ll show you the top 10 options for 2025.
What are Exit-Intent Plugins & Why Do You Need Them?
They work by tracking the user’s mouse movements. When the plugin sees the visitor’s cursor near the browser’s address bar or close button, it pops up a message.
This popup is your last chance to grab their attention and convince them to stay.
The Power of Exit-Intent: Reclaiming Lost Opportunities
- Reduce Bounce Rates: Keep visitors engaged and prevent them from leaving your site prematurely.
- Capture Leads: Give a great reason to sign up, like a free ebook or a special discount, for their email address.
- Increase Conversions: Turn abandoning visitors into paying customers by offering last-minute deals or highlighting key product benefits.
- Promote Special Offers: Showcase limited-time promotions or flash sales to create a sense of urgency.
- Grow Email Lists: Build a valuable email list by offering valuable content or exclusive discounts to subscribers.
Use Cases: Who Benefits From Exit-Intent?
- E-commerce Stores: Recover abandoned carts and increase sales.
- Blogs: Encourage visitors to subscribe to your newsletter or explore related articles.
- SaaS Companies: Offer a free trial or demo to potential customers.
- Service-Based Businesses: Prompt visitors to request a quote or schedule a consultation.
Key Features to Look for in an Exit-Intent Plugin
You’ll find that not all exit-intent plugins for WordPress offer the same value.
1. Ease of Use: Creating Exit-Intent Popups Should Be Simple
- Drag-and-Drop Builder: Easily design and customize your popups with a visual drag-and-drop interface.
- Intuitive Interface: A clean and well-organized dashboard that makes it easy to navigate and manage your popups.
- Pre-built Templates: A library of professionally designed templates to get you started quickly.
2. Customization Options: Make Your Popups Stand Out
- Template Variety: A wide selection of templates for different purposes (lead capture, sales promotions, etc.).
- Design Flexibility: The ability to customize colors, fonts, images, and other design elements to match your brand.
- A/B Testing: Test different popup designs and content to see what performs best and optimize your conversion rates.
This is critical for maximizing the effectiveness of your exit-intent plugins for WordPress.
3. Integration Capabilities: Connect With Your Marketing Ecosystem
- Email Marketing Services: Integration with popular email marketing platforms like Mailchimp, ConvertKit, and AWeber is available.
This integration automatically adds new leads to your email list.
- CRMs: Connect with your CRM (e.g., Salesforce, HubSpot) to nurture leads and track customer interactions.
- Analytics Platforms: Integration with Google Analytics to track popup performance and gain insights into user behavior.
4. Targeting Options: Show the Right Popup to the Right Visitor
- Device-Specific Targeting: Show different popups to visitors on desktop computers versus mobile devices.
- Page-Level Targeting: Display popups only on specific pages of your website.
- Referral Source Targeting: Show different popups to visitors coming from different referral sources (e.g., social media, search engines).
- Time on Site Targeting: Display popups only to visitors who have spent a certain amount of time on your site.
5. Reporting & Analytics: Track Your Popup Performance
To optimize your exit-intent plugins for WordPress campaigns, you need to track their performance.
- Popup Views: The number of times your popups have been displayed.
- Conversion Rates: The percentage of visitors who complete the desired action (e.g., sign up for your email list, make a purchase).
- A/B Test Results: Detailed data on the performance of different popup variations.
The 10 Best Exit-Intent Plugins for WordPress in 2025
1. OptinMonster
Website Link: OptinMonster
Brief Description: OptinMonster is a powerful lead generation plugin. It has many features like exit-intent popups and opt-in forms. It also has tools to boost conversions.
Key Features:
- Drag-and-drop popup builder
- Exit-intent technology
- A/B testing
- Page-level targeting
- Integration with popular email marketing services
Pros:
- Extremely versatile with a wide range of campaign types
- User-friendly interface
- Excellent A/B testing capabilities
- Robust targeting options
Cons:
- Can be more expensive than other options
- The sheer number of features can be overwhelming for beginners
Best For:
Businesses of all sizes that are serious about lead generation and conversion optimization.
Pricing:
OptinMonster offers a variety of pricing plans, starting at $7/month (billed annually).
2. Claspo
Brief Description: Claspo is a flexible on-site marketing platform. It helps businesses connect with website visitors through pop-ups, bars, and embedded forms.
Key Features:
- Exit-intent popups
- Advanced Targeting
- Ready-made Templates
- A/B Testing
- Integration with 50+ platforms
Pros:
- Easy to use
- Variety of targeting options including geolocation
- AI-powered pop-up generator
- Multilingual widgets
Cons:
- Limited integrations on the basic plan
- Relatively new platform, so fewer user reviews compared to established players
Best For:
Small to medium-sized businesses need a simple and cost-effective way to capture leads. They want a tool that’s easy to use and offers strong targeting options.
Pricing:
Claspo offers a free plan and paid plans starting from $10/month.
3. Retainful
Brief Description: Retainful is mainly famous for its abandoned cart recovery emails. But, it also has strong exit-intent popup features.
Key Features:
- Exit-intent popups with cart contents
- Abandoned cart recovery emails
- Next order coupons
- Customer win-back campaigns
- Integration with WooCommerce and other e-commerce platforms
Pros:
- Specifically designed for e-commerce
- Seamless integration with WooCommerce
- Offers a comprehensive suite of e-commerce marketing tools
- Effective at recovering abandoned carts
Cons:
- Primarily focused on e-commerce, so may not be suitable for other types of websites
- Can be more expensive than standalone exit-intent plugins
Best For:
E-commerce businesses using WooCommerce that want to reduce cart abandonment and increase sales.
Pricing:
Retainful offers a free plan and paid plans starting from $19/month.
4. Hustle
Website Link: Hustle
Brief Description: Hustle is a marketing plugin from WPMU DEV. It has many tools like exit-intent popups, opt-in forms, and social sharing buttons.
Key Features:
- Exit-intent popups
- Drag-and-drop popup builder
- A/B testing
- Integration with popular email marketing services
- Part of the WPMU DEV suite of plugins
Pros:
- User-friendly interface
- A/B testing capabilities
- Part of a larger suite of marketing tools
- Requires a WPMU DEV membership
- Fewer features than some dedicated popup plugins
Best For:
Users who are already WPMU DEV members or are looking for a suite of marketing tools in addition to exit-intent popups.
Pricing:
Hustle is included in the WPMU DEV membership, which starts at $49/month.
5. Poptin
Brief Description: Poptin is a dedicated popup builder. It offers a wide range of templates and features.
Key Features:
- Exit-intent popups
- Drag-and-drop popup builder
- A/B testing
- Email marketing integrations
- Advanced targeting options
- Free plan available
Pros:
- User-friendly interface
- Wide range of templates
- A/B testing capabilitie
- Free plan available
Cons:
- Some advanced features require a paid plan
- Can be more expensive than some other options
Best For:
Businesses of all sizes can find a dedicated popup builder. It has a wide range of features and templates.
Pricing:
Poptin offers a free plan and paid plans starting from $25/month.
6. Popup Maker
Brief Description: Popup Maker is a flexible and customizable popup plugin. It lets you create many types of popups.
Key Features:
- Exit-intent triggering
- Highly customizable popup designs
- Advanced targeting options
- Integration with popular form plugins (e.g., Contact Form 7, Gravity Forms)
- Free version available
Pros:
- Extremely flexible and customizable
- Large community and extensive documentation
- Free version offers a lot of functionality
- Can be overwhelming for beginners due to the sheer number of options
- Some advanced features require paid extensions
Best For:
Users who need a highly customizable popup solution and are comfortable with a slightly steeper learning curve.
Pricing:
Popup Maker offers a free version and paid plans starting from $99 (billed annually).
7. Getsitecontrol
Brief Description: Getsitecontrol is a versatile set of website widgets for collecting emails, providing customer support, running A/B tests, and more.
Key Features:
- Exit-intent popups
- Email subscription forms
- Live chat widgets
- A/B testing
- Follow us/Share widgets
- Contact forms
- Wide range of targeting options
Pros:
- Easy to use and implement
- Excellent variety of widget types
- Good customization options
- Solid A/B testing functionality
- Free plan available
- The free plan is limited in features and impressions
- Can become costly if you need many widgets and high traffic
Best For:
Small to medium-sized businesses and bloggers who need a variety of website widgets beyond just exit-intent popups, all managed from a single platform.
Pricing:
Getsitecontrol offers a free plan and paid plans starting from $19/monthly.
8. Icegram
Brief Description: Icegram is a popular WordPress plugin offering a wide array of opt-in forms, popups, and notification bars designed to help you capture leads and engage visitors.
Key Features:
- Exit-intent popups
- Various popup types (lightbox, slide-in, etc.)
- Opt-in forms
- Notification bars
- A/B testing
- Targeting based on behavior, location, and more
- Free version available
Pros:
- Easy to use and set up
- Versatile with multiple campaign types
- Robust targeting options
- Affordable pricing plans
- Free version offers a good starting point
Cons:
- The free version has limitations on features and traffic
- Some advanced features require premium add-ons
Best For:
Bloggers, small businesses, and marketers looking for a versatile and affordable solution for lead generation and visitor engagement on WordPress.
Pricing:
Icegram offers a free plan and paid plans starting from $129/year.
9. Popup Builder
Brief Description: PopUp Builder by OptinMonster is a user-friendly WordPress plugin for creating a variety of popups, including exit-intent popups, promotional popups, and more.
Key Features:
- Exit-intent popups
- Drag-and-drop popup builder
- Multiple popup types (image, HTML, iframe, social)
- Customizable themes
- Targeting options (page, post, category)
- Integration with email marketing services
- Free version available
Pros:
- Easy to use, even for beginners
- Variety of popup types
- Good customization options
- Responsive design
- Free version available
Cons:
- Limited features in the free version
- Some advanced features require the premium version
- Fewer advanced targeting options compared to some competitors
Best For:
Small businesses, bloggers, and marketers who want a simple and effective way to create and manage popups on their WordPress website.
Pricing:
PopUp Builder offers a free version and paid plans starting from $49/year.
10. OptiMonk
Brief Description: OptiMonk is a top-notch on-site messaging platform. It has many tools to engage website visitors.
Key Features:
- Exit-intent popups
- A/B testing
- Advanced targeting option
- Personalized messaging
- Integration with popular email marketing services and e-commerce platforms
Pros:
- Wide range of features
- A/B testing capabilities
- Advanced targeting option
- Personalized messaging
Cons:
- Can be more expensive than other options
- The sheer number of features can be overwhelming for beginners
Best For:
Businesses of all sizes need a top-notch on-site messaging platform. It should engage visitors and boost conversions.
Pricing:
OptiMonk offers a variety of pricing plans, starting at $29/month (billed monthly).
Answering Your Burning Questions About Exit-Intent Plugins
Choosing the right exit-intent plugin can feel overwhelming.
Which Exit-Intent Plugin Has the Best Customization Options?
If customization is your top priority, Popup Maker stands out.
However, this flexibility comes with a steeper learning curve. OptiMonk offers great customization options. It has many templates and design elements.
But, it’s not as code-driven as Popup Maker. Claspo is a rising competitor that offers advanced AI-powered customization.
Are There Any Free Exit-Intent Plugins That Offer Unlimited Features?
Popup Maker’s free version is quite robust and offers a good starting point. Icegram also offers a free plan, but it has more limited features.
How Do Exit-Intent Plugins Compare in Terms of User Experience?
Hustle is also known for its ease of use. Popup Maker, while powerful, can be more challenging for beginners due to its extensive customization options.
Can Exit-Intent Plugins Integrate With Other Marketing Tools?
- Email Marketing Services (Mailchimp, ConvertKit, AWeber, GetResponse)
- CRMs (Salesforce, HubSpot)
- Analytics Platforms (Google Analytics)
- E-commerce Platforms (WooCommerce, Shopify – often via integrations)
What Are the Most Popular Exit-Intent Plugins for E-Commerce Sites?
For e-commerce, Retainful stands out because it focuses on recovering abandoned carts. It also integrates well with WooCommerce.
OptinMonster is another favorite for e-commerce sites. It offers strong targeting and can show specific product offers.
Other plugins with good e-commerce integrations include Poptin and OptiMonk.
Best Popup Plugin for WordPress Free
Best WordPress Popup Plugin
Conclusion
By showing targeted offers and messages when a visitor is about to leave, you can change potential losses into valuable chances.
We recommend trying out OptinMonster to experience the power of exit-intent technology firsthand.
Start converting those abandoning visitors into loyal customers today!
Our team of WordPress experts is here to assist you. Contact us today for a free consultation.
