Available for new projects KW-PKG-01

Brand Identity Project

Build a brand people can recognize, trust, and use.

A complete visual identity for new businesses and established companies that need a clearer, more consistent way to present themselves.

Start a branding project
Timeline 2–4 weeks
Starting from $950

01 / Overview

More than a logo. A visual system for your business.

A strong brand identity brings the core visual elements of your business together into one consistent system. Instead of designing individual pieces in isolation, we create a clear foundation that can be used across real business touchpoints.

The goal is simple: make your brand easier to recognize, easier to use, and easier to keep consistent as the business grows.

Identity system 05 core elements
  1. 01
    Foundation

    Logo

    The primary visual mark and the variations needed for practical use.

  2. 02
    Recognition

    Color

    A focused palette that helps create consistency and recognition.

  3. 03
    Voice

    Type

    Typography selected to support the tone and readability of the brand.

  4. 04
    Consistency

    Guidelines

    Clear rules that make the identity easier to use correctly.

  5. 05
    Real use

    Application

    The system carried into the assets your business actually needs.

Each element has a role, but the value comes from how they work together.

02 / Ideal for

Is this the right branding project for you?

This project is a strong fit when there is a clear reason to improve, rebuild, or define how your business presents itself.

Quick check

If one or more of these feels familiar, this project probably makes sense.

No need to match every point.

  • You're starting a new business

    You need a clear visual identity before launching or presenting the business publicly.

  • Your current identity feels outdated

    The business has evolved, but the visual direction no longer reflects where it is today.

  • Your branding feels inconsistent

    Different materials, channels, and touchpoints do not feel like they belong to the same brand.

  • You need more than a logo

    You need the supporting color, typography, guidelines, and assets required to use the identity properly.

Still not sure?

Tell us what you are trying to improve and we can help define the right project.

Tell us what you need

03 / Project scope

What your branding project can include.

The final scope is built around what your business actually needs. These are the core deliverables commonly included in a complete branding project.

  1. Identity

    Logo design

    A distinctive primary logo designed around the character, positioning, and practical needs of your business.

  2. System

    Logo variations

    Supporting logo versions prepared for different layouts, sizes, backgrounds, and real-world applications.

  3. Color

    Brand color palette

    A focused color system selected to support recognition, consistency, and practical brand use.

  4. Typography

    Typography selection

    A clear type system chosen to support the tone, readability, and visual consistency of the brand.

  5. Guidance

    Brand guidelines

    Practical rules explaining how the key identity elements should be used consistently.

  6. Application

    Business card design

    A professional business card application designed as part of the wider identity system.

  7. Application

    Letterhead design

    A practical branded document format designed to extend the identity into everyday business communication.

  8. Delivery

    Source files

    Organized final assets and editable project files included in the confirmed project scope.

04 / What you receive

Designed to be used, not just presented.

Your final delivery is organized around practical use. You receive the identity system, guidance, and files needed to apply the brand consistently after the project is complete.

Final delivery Brand identity package
05 delivery groups
  1. System

    Complete visual identity

    The approved logo, color, typography, and supporting visual elements working together as one coherent brand system.

    Core identity
  2. Guide

    Practical brand guidelines

    Clear guidance for using the identity consistently across the materials and channels your business relies on.

    Usage guidance
  3. Assets

    Ready-to-use assets

    Final files prepared for practical use across digital, presentation, print, and other agreed brand applications.

    Exported files
  4. Source

    Editable source files

    The editable project files included in the agreed scope, giving your business access to the approved design source material.

    Editable originals
  5. Handoff

    Organized final delivery

    Everything is structured and clearly named so you or your team can understand what each file is for and start using the identity without sorting through an unclear handoff.

    Ready for your team

05 / The process

From business context to a complete identity.

A clear process keeps the project focused, gives feedback a purpose, and helps every design decision connect back to the business.

  1. Discover

    We learn about your business, audience, competitors, goals, existing materials, and visual preferences.

  2. Define

    We establish the visual direction and define what the identity needs to communicate.

  3. Design

    We explore and develop the core logo direction and supporting visual system.

  4. Refine

    The selected direction is developed further through structured feedback and refinement.

  5. Build

    Logo variations, colors, typography, guidelines, and agreed brand applications are finalized.

  6. Deliver

    Approved assets and source files are prepared, organized, and handed over for real-world use.

06 / Typical timeline

A focused 2–4 week process.

Most branding projects move from discovery to final delivery within a few focused stages, with time built in for review and refinement.

  1. W01

    Discovery & direction

    Business context, requirements, research, and visual direction.

  2. W01–02

    Core identity

    Logo development and the main visual identity direction.

  3. W02–03

    Brand system

    Refinement, colors, typography, variations, and supporting assets.

  4. W03–04

    Guidelines & delivery

    Final applications, guidelines, file preparation, and handoff.

07 / What we need from you

Help us understand the business behind the brand.

The better we understand your business, audience, and goals, the more relevant the final identity can be. You do not need to prepare a formal creative brief before we start.

Project input
Branding project 05 inputs
  1. Business

    Business context

    What your company does, where it is today, and what you want the brand to help communicate.

  2. Offer

    Products or services

    What you sell, provide, or plan to bring to market.

  3. Audience

    Target customers

    Who the identity needs to speak to and what matters to those people.

  4. Existing material

    References & current assets

    Existing branding, examples, visual preferences, or anything useful for understanding your starting point.

  5. Collaboration

    Clear feedback

    Timely feedback during review stages helps us refine the direction and keep the project moving.

08 / Built around your business

The scope adapts to what you actually need.

Not every business needs the same set of brand assets. We define the right level of work before the project begins, so the scope stays relevant, clear, and practical.

  1. Foundation

    Core identity

    The essential visual system your brand needs to look consistent and recognizable.

    Logo · Color · Typography
  2. Expand

    Brand applications

    Additional assets are added when they have a clear role in how your business communicates.

    Business card · Letterhead · Additional assets
  3. Define

    Custom scope

    Deliverables, timing, and investment are confirmed around the actual needs of your project.

    Scope · Timeline · Investment

09 / Branding in practice

From early sketches to a complete identity system.

Wildercroft Studio shows how a branding project can move from exploration and refinement into a distinctive identity designed for real-world use.

Selected case study Logo & brand identity
Wildercroft Studio

Crafting an identity from the first sketch forward.

The Wildercroft identity was developed through extensive concept exploration, digital refinement, typography, color, and system development — creating a distinctive visual language built to scale.

Initial sketches
147
Refined concepts
8
Week process
3
View Wildercroft case study
Wildercroft Studio brand identity development and application Wildercroft Studio Brand identity View case study
  1. 01 Explore
  2. 02 Refine
  3. 03 Systemize

10 / Why Kiwistic

Branding that works beyond the presentation.

We approach branding as a practical design system — something your business can recognize, use, and build on consistently.

  1. Built from scratch

    Your identity is developed around your business, audience, and goals — not assembled from a recycled template.

  2. Designed as a system

    Logo, color, typography, and supporting assets are designed to work together as one consistent visual language.

  3. Clear project scope

    Deliverables, timing, and investment are defined before work begins, so expectations stay clear throughout the project.

  4. Made for real use

    Final assets are organized and prepared for practical use across the places your brand actually needs to appear.

11 / Investment

Know the starting point before the project begins.

Your final investment is based on the agreed scope. Before work starts, we confirm what is included, how long it should take, and what the project will cost.

Branding project KW-PKG-01
Starting from

A focused starting point for a complete brand identity project. Final pricing is confirmed after the project scope is defined.

Start a branding project
Project summary

What to expect

Available
Project type
Brand identity
KW-PKG-01
Typical timeline
2–4 weeks
Typical
Deliverables
Defined around your scope
Flexible
Final investment
Confirmed before start
Clear

No surprise additions. If the scope changes, the impact on timing or investment is discussed before additional work begins.

12 / FAQ

A few things you may want to know first.

Clear answers about scope, timing, deliverables, and how the branding project works before you decide to move forward.

What is included in a branding project?

The exact deliverables depend on the scope we agree before the project begins. A typical project can include logo design, logo variations, a color palette, typography, brand guidelines, business card design, letterhead design, and organized source files.

Can the project scope be smaller?

Yes. The scope is tailored to what your business actually needs. We can begin with a focused core identity and add supporting applications only when they have a clear role in the project.

Can you redesign an existing brand?

Yes. We can review your existing identity, identify what should be retained or improved, and develop a clearer visual system that better reflects where the business is today.

How long does the project usually take?

A typical branding project takes approximately 2–4 weeks. The final timeline depends on the agreed scope, project complexity, and feedback turnaround.

How much does a branding project cost?

Branding projects start from $950. The final investment is based on the agreed deliverables and is confirmed before work begins.

How many concepts and revisions are included?

The number of concepts, review stages, and revisions is defined in the project scope before we start. This keeps the process clear and ensures feedback is focused on the agreed direction.

Will I receive the source files?

Yes. The agreed editable source files and final exported assets are organized and delivered at the end of the project. Exact file formats are confirmed as part of the scope.

What do you need from me before starting?

We need a clear understanding of your business, offer, audience, goals, and any existing materials or references. You do not need to prepare a perfect creative brief — we guide the questions.

Can you design the website after the branding?

Yes. Once the identity is established, we can apply it to a new website or website redesign. Web design is scoped separately so its deliverables, timeline, and investment remain clear.

13 / Related design projects

Branding is often only the beginning. If your business also needs a product interface, website, or ongoing design support, the next project can continue from the same visual foundation.

KW-PKG-01 / Branding project

Ready to build your brand?

Tell us where your business is today and what you need the brand to become. We will help define the right scope and next steps.

Start a branding project